What is White Day?
White Day is a special day in Japan, celebrated on March 14th, exactly one month after Valentine’s Day. On this day, people give gifts to those who gave them chocolates or presents on February 14th. It is a way to say “thank you” and return the kindness.
How is Valentine’s Day Different in Japan?
In many countries, Valentine’s Day is a time when people exchange gifts and express love to each other. Usually, men give flowers, chocolates, or presents to their partners.
However, in Japan, Valentine’s Day is different. On February 14th, women give chocolates to men. There are three main types of chocolates:
- “Honmei-choco” (true love chocolate) – given to someone special, like a boyfriend or husband.
- “Giri-choco” (obligation chocolate) – given to male friends, coworkers, or bosses.
- “Tomo-choco” (friend chocolate) – shared between friends, especially among girls.
Since women do all the giving on Valentine’s Day, White Day was created so men could return the favor!
White Day Traditions
On White Day, men who received chocolates on Valentine’s Day give gifts back to women.
Popular White Day gifts include:
- White chocolates – because of the name “White Day.”
- Cookies – a simple and tasty choice.
- Marshmallows – soft and sweet, but some say they mean “I don’t love you back”!
- Jewelry, flowers, or accessories – for someone special.
In Vancouver, there’s a shop where you can enjoy beautiful Japanese sweets, perfect for White Day gifts. Check out the link below!
J.Sweets – Delectable Japanese Sweets

How People Celebrate White Day
White Day is mostly celebrated in Japan, South Korea, and Taiwan. In Japan, shops sell special White Day chocolates and gifts, and many couples go on dates. Friends may also exchange sweets to show appreciation.
In schools, boys may return chocolates to girls who gave them sweets on Valentine’s Day. In workplaces, some men give chocolates back to female coworkers. It is a fun way to show gratitude and kindness.
Enjoy White Day with Japanese Sake
+363507 Sho Chiku Bai MIO Sparkling

White Day is a time for sweet treats, and what better way for adults to enjoy it than with a delicious Japanese sake? A great choice is Shirakabegura Mio Sparkling Sake. Its light, fruity taste pairs perfectly with chocolates and desserts, making it a wonderful drink for this special day.
White Day is a unique tradition that makes Valentine’s Day extra special in Japan. Whether giving chocolates, cookies, or jewelry, it is a beautiful way to say “thank you” and spread happiness!